Managing the effects of social media

Could the theory about your choice of social media revealing your age and demographic hold any water? Some people have suggested that it is easy to make any initial assumptions about the target market merely by examining the social media platform used by social media users. While this could be an unproven generalisation, with clear examples that do not fit the mould, we can often assume that the users of Facebook are slightly older, and the Instagram users are of a younger generation. (There will of course be older Instagram users of course, and vice versa, younger Facebook users.)
Your preferred social media platform may not also be a matter of age, but your preferred medium of communication. For example, if you prefer writing short posts, you may opt for Twitter. If you prefer posting images, then Instagram may be your chosen platform. Whatever your choice of social media platform, there is no denying that social media offers possibilities of side income. If you have an original product to sell, you may find buyers among your followers. For example, popular singers have thousands of fans that but their records. If you have no original product to push, you can earn commission by affiliate marketing, where you promote a product and get a percentage of sales. You can also be a social media influencer, where you don’t actively push a product. Many influencers simply project an image that followers try to emulate and induce them to purchase a product. Think models, make up artists and the like.

Social media may be beneficial in some ways, but keeping up with lots of followers can be quite demanding. If you reply to your early fans individually at the outset, you may find it more difficult as your numbers of followers grow, and feeling the need to continue that level of communication but not having the time to do so can exert a toll on your mental health. Imagine the boxer Rocky Balboa – had he had legions of fans on Facebook (of course, what else), it would have interfered with his training, and perhaps some unkind comment might have affected his progress. (As an aside, you can find out about the music in Rocky from the Piano Teacher N8 blog.)
If Rocky had used social media, he might have relied on a media team to manage his account so he could focus on his training. So while social media is useful, be mindful of its effects on you!